Who is Ian Coble? Ian is a commercial photographer and director specializing in outdoor/ adventure lifestyle (in case you couldn't tell from the work you've been checking out). A former collegiate rower and professional freeskier, he turned to photography in his early 20's when he realized his BA in Anthropology wasn't a career path he wanted to venture down and that a career as a professional athlete wouldn't last very long for him.
He spent the first 7 years of his career in photography exclusively shooting skiing and snow sports. Given his experience as a professional skier, Ian had a unique ability to follow athletes into incredibly difficult locations. With an intimate understanding of the sport and the lifestyle around it, he traveled around the world shooting ad campaigns for companies like Salomon, K2, Helly Hansen, and a slew of others.
In time, his work in the ski industry caught the eye of art buyers in the advertising world and he began shooting campaigns that took him away form the snow. When that occurred, his focus on skiing began to expand to other sports and outdoor activities. Most recently, that diversification has come in the form of water sports and underwater photography.
A lover of good food, shitty beer and the ukulele. He splits his time between Seattle and Hawaii with his daughter Kahloe.
If you'd like to get to know a little more about Ian, check out the recent ad campaign from Michelob Ultra that focused on Ian (below).
Michelob Ultra: The Extra Mile